A book you can not wait to read

Leave a comment
2012, Business, Design, marketing

Argentina-based publisher Eterna Cadencia has released El Libro que No Puede Esperar – which translates as ‘The Book that Cannot Wait’ – an anthology of new fiction printed in ink that disappears after two months of opening the book.

The book, which comes sealed in an air tight package, is filled with screen printed ink that reacts with the atmosphere and fades to nothing after two months of opening.

This book of short stories is a compilation from a host of first time published authors and is designed to encourage readers to engage with as much of the material as possible. The fear of missing out what subsequent pages has to say is great enough incentive to have readers fly through the chapters, and meet these new authors in turn. This is one book that can not be put on the “to do” pile!

This wonderful innovation comes on the back of smokable books backed by Snoop Dogg and a book that  is filled with short stories sorted on the expected length of train delays.

With the increasing feeling that hard copy books are on the way out, this novel (pun intended) approach should give all die hard book fans a glimmer of hope that the traditional can still offer something more than the digital.

alttext

However, as always, the haters are gonna hate and there will be many who bemoan this books inability to be passed incessantly around friends. But, as always, there is an upside to this harsh reality. After the two months has passed, word has it that you are left with a very snazzy sketch book.

Advertisements
Posted by

Innovative ventures. Creative pursuits. Writer. Insights Professional. Brand Strategist. Digital Venturist. Social Media Aficionado & Sustainability enthusiast. www.harrithomas.com/

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s