A book you can not wait to read

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2012, Business, Design, marketing

Argentina-based publisher Eterna Cadencia has released El Libro que No Puede Esperar – which translates as ‘The Book that Cannot Wait’ – an anthology of new fiction printed in ink that disappears after two months of opening the book.

The book, which comes sealed in an air tight package, is filled with screen printed ink that reacts with the atmosphere and fades to nothing after two months of opening.

This book of short stories is a compilation from a host of first time published authors and is designed to encourage readers to engage with as much of the material as possible. The fear of missing out what subsequent pages has to say is great enough incentive to have readers fly through the chapters, and meet these new authors in turn. This is one book that can not be put on the “to do” pile!

This wonderful innovation comes on the back of smokable books backed by Snoop Dogg and a book that  is filled with short stories sorted on the expected length of train delays.

With the increasing feeling that hard copy books are on the way out, this novel (pun intended) approach should give all die hard book fans a glimmer of hope that the traditional can still offer something more than the digital.


However, as always, the haters are gonna hate and there will be many who bemoan this books inability to be passed incessantly around friends. But, as always, there is an upside to this harsh reality. After the two months has passed, word has it that you are left with a very snazzy sketch book.

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Innovative ventures. Creative pursuits. Writer. Insights Professional. Brand Strategist. Digital Venturist. Social Media Aficionado & Sustainability enthusiast. www.harrithomas.com/

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